Digital, web build
Online travel giant Booking.com regularly runs rewards campaigns and competitions to engage the millions of customers and hosts using its services, each with its own strategy and creative. Recent campaigns include Growing Together and BookingHero, both of which I built the back-end systems for and rolled out in 20+ languages.
Growing Together is a digital platform outlining the company's commitment and aimed at property owners who use the service, while BookingHero brought to life the relationship between host and guest, with participants invited to nominate a particularly outstanding host and share stories of their holidays.
Both campaigns were handed over to build and test in a selection of languages (twenty-six for BookingHero, twenty-four for Growing Together), liaising with the in-house design team and project managers to ensure smooth delivery of the digital platforms which were hand-coded to spec across desktop, mobile and tablet, with custom video embedding and SEO integration.
"Isabelle was an essential addition to our team working on international B2B campaigns in 2018. Her support in development and localisation of these campaigns led to a positive increase in our campaign metrics. Isabelle is a pleasure to work with, she's agile, focused and able to think critically."
Creative Producer (Program Manager) / Partner Marketing, Booking.com